Years ago when someone thought about starting up a business, one of the first things that would be on the priority list was how to get your ideas or product noticed, how could you effectively promote your business and find the right market for your product or service. Would it be hours of cold calling prospective clients or driving around dropping thousands of printed leaflets? These methods were labour intensive and often with poor responses due to not reaching the right audience and often resulting in businesses failing before they even had a chance of being successful.
How times have changed! With 3.5 billion people using Social Media platforms and digital communication, you can reach all of your prospective clients and customers with a full outline of what your business can offer them within seconds. Digital platforms are now the key to creating a successful business marketing strategy and is certainly no passing trend. You can streamline your business to your target audience and generate brand awareness, meaning no more ineffective use of time – something we would like to help improve for you.
Using the right platforms can make or break your business and due to the current global situation, now more than ever businesses are relying on having an online presence. It is allowing small businesses to keep going and also maintaining a level of contact between customers and businesses that may not be able to operate. Yet, perhaps you might not feel that you know how to use this tool to its full advantage.
A virtual assistant could be your social media hero! One of our many skills is being able to manage your social media accounts. It can become time consuming when you are starting to build your online presence and can be even more time consuming having to maintain it, continuing to engage with your customers and promote your business on a regular basis. Digital communication is a two way street, it provides an easy and quick contact point for your customers to reach you, giving them a sense of personal customer service and whilst this is great for business it can be very time consuming. In a world of instant gratification people want quick and effective responses otherwise they may go elsewhere.
The digital world can be scary, an unfamiliar area for many people. You may not have the knowledge or skills needed to maintain an effective online presence. This is where we can help with this, let us help by creating and scheduling content using a planner, writing topical blogs, sourcing images and subsequently responding to any enquiries that may come through on that platform. This will ensure you reach the maximum target audience without having to sacrifice other aspects of your business.
If you think you might need a bit of a guidance or a helping hand in maximising you social media presence, get in touch with us at LJM VA Services! We would love the opportunity to help your business expand within the virtual world.
